Digital Marketing / Online / Online Marketing are among the most used terms of the marketplace today. However, it is sadly just a number of jargon for most of people who hear it and employ it to convey their minds. What exactly is digital marketing and what part of it critical for today’s business customer? We’re here to break it down in which you in the simplest words possible.
Online Marketing is simply marketing of your products or services onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience swiftly.
That is this task. That is what Online marketing may be. There are some further questions which attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing is a wider concept than the social media marketing in the sense that, all social networking platforms are available digitally i.e. over the internet. However, there are other platforms that are categorized as digital marketing other than social media promotion and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a connected with developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings in the search results on the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it aids you stand out on the list of sea of websites we see .
Social Media Marketing is a concept that comprises of campaigns designed to publicize your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that have a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple era. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy all of them so as whenever pests are not reminding them relating to visit to your website.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and thus.
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all of the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771